Originally Posted by Boomer

If you were going to rebrand an airline and start flying to all 50 states, why would you rename it Atlantic Southeast?

Wouldn't MidAtlantic-SkyWest-East-North-AlaskAloha be more appropriate?

Freedom, Trans States, GoJetsssssss and Republic are all better names for a nation-wide airline than Atlantic Southeast.

I guess that's why airlines spend millions of dollars on these rebranding boondoggles?