Fair enough, but you're missing my point.

If Trailblazer is right and SkyWest is reinventing ASA to be a nation-wide "super-regional", why would they keep the name that ties them to one corner of the United States?

Many Airlines start with a homey name so the locals buying tickets think they're supporting the guy next door. When they grow into regional, national, and global airlines, the logical trend would be to dump the local name for one with a wider appeal to stand out amongst the other airlines in the phone book/travel site.

If John Q Public wants to fly from Kansas City to Dallas, here are some airlines he would not even consider because of their names:

Alaska
Hawaiian
Cape Air
Georgia Skies
Great Lakes
Grand Canyon
Air Wisconsin
Any airline that starts with "Chaut"

I'm just sayin'...