I appreciate the assistance, I really need to get my friend on board so that we can approach this as a unified front.
I look forward to meeting the owner so that I can directly ask these questions and get a real idea of what his expectations are. I think with those expectations in hand, I can take the rest of the day/evening to formulate what I would be willing to work for under those set of expectations.
I have been making a list of everyones suggestions so that I can look them over once I have spoken with the owner and then come back to him with my offer.