The thing about STL, and Nu's excellent analysis, is that we get to do something we've never done and that's come in as the "savior", stop laughing. It's like my pick up line in college: " you've tried the rest now try me." But SWA is there and if the worlds largest airline, for now, shows up it'll be very noticed. SWA gives you the lower 48, we're the airline that gives you the world and we think we love you... STL. Which is very different that the norm where SWA gets all the fanfare when they show up. The question is, how would SWA react? Is getting them to ramp up STL a way to bog them down.