What a hatchet job... Typical for "The Street"

first off there aren't any "empty" seats on the flights I'm on
so the estimate of "one empty seat" doesn't hold.

Seems like DAL like-it-or-not is really good at actually selling the last empty seats. That then offers up further revenue opportunity for baggage fees, WIFI, food for sale/drinks and entertainment...

IOW DAL is already doing something better than what he is suggesting...

I'll conceed tha his model would work on low load factor flights but those are few and far between and with many open seats available many passengers would "chance" it and not pay an extra fee...

I won't eve mention non-rev implications of this "proposal"

Cheers
George