Originally Posted by cactusmike

Southwest is running out of low hanging fruit to pick, which is only natural since they are so big now...They will take the leftover demand that cannot be satisfied with the ASMs available from the incumbent carriers...That won't change with SWA coming in with a few nonstops...Southwest does have a shrinking cost advantage and they will have to do something different when fuel hedges run out...They can either raise fares (which they do every day...) or they can squeeze labor, just like all the other carriers have done.