Originally Posted by Jetalc
Interesting article - what I've found equally interesting is that I can pick random dates and random city pairs that F9 and SWA both fly into, and inevitably, F9 fares are lower. Seems to pretty consistent system-wide, with the exception of the momentary $19-$69 fares that SWA only offers for a limited time (not sustained) and to only ten seats on every airplane. Kudos to SWA's marketing department for giving the illusion that SWA will always have the lower fares...
Errr...
For example STL - BWI 5 Dec return 15 Dec
Frontier $844.80
SWA $328.40
PDX - BWI 5 Dec ret 15 Dec
Frontier $350.80 (1 flight your only chance)
SWA $325.00 (4 flights options out, 9 options returning)
SMF - MDW 5 dec ret 15 Dec
Frontier $399.30 (3 options)
SWA $343.40 (12 options)
I'm sure you can find examples where SWA is higher, but if you're saying SWA fares are inevitably higher or for that matter mostly higher, well, I think you probably work at Frontier.