Let's not throw out a "straw-man" to make an argument. If you have the data that can be referenced, please use it. Otherwise, subjectively validated personal insight is blatantly anecdotal. On that point, how can the comparison between two bellwether intercontinental business jets not be accurate?

You referred to "unsupported marketing propaganda" from Dassault. The categories of Product, Place, Promotion and Price are all positive. If you do not like the credibility of the data that was referenced from Conklin and deDecker, then you should direct your displeasure towards them.

Please don't kill the messenger.