Many years ago, I recall seeing an issue of the USA Today where, in the lower lefthand corner of the front page, they showed the results of an airline passenger survey in pie chart format.

The question was: What is your prime consideration when choosing an airline?

It was hilarious! It was this pie that had a 97% slice labeled "ticket price", and it had a few, barely visible, slivers of the pie with names like "ontime performance", "customer service", and "baggage handling."

It spoke volumes! Mostly, people only care about the price of their ticket. That's not going to stop them from complaining about the ancillary issues, however.