Originally Posted by
Jetjok
So which one of you smart guys knows why the company name was changed a number of years ago from Federal Express to FedEx Express? I know that Tony knows. He does appear to know almost everything. No kidding.
There was an interesting 3 page article in the Washington Post on exactly this subject when Federal Express officially became FedEx Express. The short version of the story was that everybody already referred to the company (in slang) as FedEx anyway. the name change was considered by high powered advertising executives as quite forward thinking. At the time I don't believe (or at least I don't remember?) there was yet any discussion if the other FedEx companies, i.e FedEx Ground, FedEx Custom Ctitical, etc ... but no doubt that also was part of the plan at the time, to use the FedEx brand name to expand the company.
I'll try to find the article on the internet and post it ...
Regards ...
Mark