Originally Posted by Gearjerk

Beer/Tsquare,

This post is in no way meant to prove you guys wrong, but only to show how Southwest Airlines marketing puts a "spin" on their fares.

As you'll see from their site, they're offering specific one-way fares now at $49-$109. (A vagrant can't even get a Greyhound ticket for that price.) The catch, and this is where their marketing department has done a great job of convincing the general public that they're the cheapest, is by offering a minimal amount of these fares, possibly only one $49 one-way fare from each base.

Southwest Airlines | Book Flights, Airline Tickets, Airfare (Site included for reference purposes, in no way intended to promote the competition.)

As you both have stated too, they're not always the cheapest, but "public perception" is over half the battle.

Fly safe,

GJ