Gotta hate the new SWA commercial with the pilot dancing with the guitar down the street. I apologize to our profession, I didn't have anything to do with it.

FYI, SWA does not and has never sold tickets through third party vendors like Orbitz. In fact, SWA sued them for saying they advertised our lowest fares. If you really want to know why, look through the Unisys archive on losing control of pricing models when using a third party vendor. When United/Delta sells a block of tickets to these companies, they lose last-minute pricing power on their product. Good business.