The answer is to this riddle is that you cannot arrive at a rational conclusion, based on the fact the cycles that may take on company or the other to the pinnacle of the industry, or into the toilet, are becoming much shorter than the length of our careers.
So this is one where you let emotion set the motion. Go with your heart.
Interestingly enough, if we ever had the courage to develop a functional NSL, we wouldn't be trying our hand at this airline version of Survivor.