Something similar to what they say now:

"Legacy carriers such as Delta Air Lines are bloated relics of the past with skyrocketing labor costs due to greedy unions, they have poor revenue management, horribly bloated budgets, completely inept at adapting to changing markets including the ever popular internet and worse of all offer unattractive prices to the budget sensitive once-a-year vacationing family who may at the spur of a moment buy a ticket to Orlando.

That is why we recommend that you sell that Delta stock right now and buy stock in an airline like Southwest.

Southwest has a perfect business model, is well managed by popular and fun CEO's, one fleet type significantly reduces their costs, they have great labor relations because they are union free and most of all they have really hilarious commercials with catchy one liners like 'our bags fly for free!'

You can read more of our investment opinions at nugatoryinvestmentadvice.com"