Oil is priced what it is because people are willing to pay for it. I saw a guy a few days ago driving a Ford Excursion, a 9 passenger behmouth that gets pathetic gas mileage, and he was the only person in the vehicle. Look around when you drive and see how many people are alone in large inefficient vehicles and just don't care. As long as America has this thirst for oil and it's residents are unwilling to conserve a little or change their habits, nothing will change. If we were able to drop our consumption rates in the USA by 25 percent, oil prices would drop by 50 percent or more - but don't hold your breath, Americans will be at the pumps bright and early tomorrow filling up their trucks, SUVs and any other inefficient beast they can find. It's the American way!