LUV is a stock worth buying and holding for the long run
Nope...check the research. As a stock, it ranks 24th out of 32 in the airline sector, has earnings and revenue growth way below the industry average, the stock price/ratios have been stagnant for years (since 2004, as far back as my charts go) and has a crappy dividend.
Don't confuse market share with how much a company earns. Southwest flies more for less money...but they usually turn a profit.
You'd make more putting your money in a savings account.
Spongebob