Originally Posted by TOGA LK

From my understanding Horizon was being rebranded as a connection carrier, losing their jets and other feed operators would step in with CRJ's. Just seems like a strange move for an airline with a niche market and a desire to stand alone. Just a hunch, but it seems like Alaska wants the RJ's off their books; whether that desire is internal or external remains to be determined.

Alaska would bring a stronger west coast presence, Hawaiian, Mexico and Canadian flying to LUV. At the same time this would pull the rug out from under AA and DAL on the west coast. After LUV targeted DAL in ATL such a move would only make sense, especially when considering the point to point flying Alaska performs.

I'm not so sure if the purchase of Air Tran wasn't simply to take another LCC off the map and better align LUV against the big 3. The next five years should be some of the most interesting in history.

I'm probably way off.