Originally Posted by forgot to bid

Good news Buzz! We're dropping big coin on marketing at the Staples Center and then getting people to buy tickets on DELTA!!! flown by Alaska.

Delta Air Lines (NYSE: DAL - News) and AEG, one of the world's largest sports and entertainment firms, today announced a new multiyear agreement to make Delta an official founding partner and official airline of STAPLES Center, an official partner of The GRAMMY Museum at L.A. LIVE and the official airline of the L.A. Kings. Delta will also gain a presence throughout the L.A. LIVE sports and entertainment district in downtown Los Angeles.

"Los Angeles is an important gateway for our alliance network to and from points across the Pacific, and we are continuing to demonstrate our commitment to the L.A. community," said Tim Mapes, Delta's senior vice president – Marketing. "With our airport facility improvements, our new flights to Tokyo-Haneda and Sydney and our expanded marketing relationships, we are making our presence known in Los Angeles."