Originally Posted by
Scoop
T,
What does that say about our marketing? Why not a marketing blitz challenging SWA's supposed fare advantage?
I agree that a lot of people are indeed lazy, but It appears they just think SWA is cheaper and searching DAL and others airlines would be a waste of time. If SWA is not cheaper but the general public assumes that they are, then not only is that brilliant marketing on SWA's part, but extremely poor marketing on DAL's part.
Scoop
I agree with you, but apparently our management doesn't seem to think of SWA as being a significant threat to us. It certainly seems that if we went after them heads up with that kind of marketing campaign, we could kick 'em in the onions. Witness how we have basically sent them packing from SLC. I hope they (management) are right.