Originally Posted by Scoop

T,

What does that say about our marketing? Why not a marketing blitz challenging SWA's supposed fare advantage?

I agree that a lot of people are indeed lazy, but It appears they just think SWA is cheaper and searching DAL and others airlines would be a waste of time. If SWA is not cheaper but the general public assumes that they are, then not only is that brilliant marketing on SWA's part, but extremely poor marketing on DAL's part.

Scoop