Old 03-24-2011 | 06:43 AM
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From: 737 CAPT
Default Jeff Smisek hints at major changes for United

Let the comments begin (bold statements emphasized by me):

Jeff Smisek Hints at Major Changes for United - First Class Airline and Hotel Tips

  • "Travel is an experience, not just a seat."
  • "Differential offerings for each customer" through specially-tailored options for each users based on "advanced" software that tracks what customers need, leading to substantial revenue increases for United.
  • Employee morale - not about classroom training, it's about trust of management
  • Poked fun at Delta - says UA will have a lot more lie-flat seats than "that carrier from Atlanta"
  • Economy Plus is a moneymaker--upselling is gaining traction
  • Wouldn't share details about new mileage program, but promised customers and bean counters would love the new product.
  • Again, emphasized specifically tailored travel options--specifically mentions holding fares.
  • Airline clubs will be enhanced.
  • Ability to toggle between United and Continental on Easy Check-In Machines at airports coming.
  • Commitment to A350 and 787 program, though UA can "downsize" if necessary.
  • "We'll have the 787 years before any of our competitors have it" (and the A350 as well).
  • "Mixed fleet for a considerable period of time" - No final decision yet on whether United will keep the three-cabin model.
  • Premium Service (p.s. - LAX/SFO-JFK) service interiors will be upgraded - lie-flat seats will be added (no confirmation that three-cabin service would be removed, but this was during the discussion of three vs. two cabin service)
  • Repeatedly refers to front-line staff as his "co-workers" not his employees.
  • Would like to simplify fleet over time, though that's a "decade long" project. Wants a fuel-efficient fleet.
  • Must be disciplined in capacity - "We don't have anything to prove in terms of size--we're the world's largest airline now...but we're here to make money...We're very focused on making money."
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