Just checked the mail and got a Delta AMEX sales pitch - in a nifty red folder, from the VP of customer loyality. If I sign up friends and family, I might win an ipod, a trip to a winery in Europe, or merchandise from Tiffiny's and Co.
I get enough crap in the mail, now this -
Thousands of $$ just in the mailing and printing costs (75,000 employees).