Continental Express did something a few years ago where they had a speech they wanted us to make enroute on the pa. It printed out on our paperwork and it was this really long dissertation where they wanted us to say "Are you a member of One Pass? If not, why not? One Pass...."

I would not say that's a brainiac move. I once heard that the person who decided to copy Continental's velvet rope and rug was fired. They ordered all of that stuff and it costs millions and was implemented poorly. Don't know if that's true.