Originally Posted by
NuGuy
Heyas FtB,
I have long wondered about why they're not doing this already. It seems like really, really easy pickings for SWAs quirky advertising methodology. That copy practically writes itself.
So why don't they? They certainly seem to be willing to press-to-test on other aspects of the business, like bags fly free and whatnot.
The only guesses that I can come up with are:
1) They don't want to poison the well for when they'd like to use RJs.
2) It's considered a taboo subject through some kind of informal, unoffical agreement, sort of like claiming how great your safety record is, or how smooth the landings are.
Take your pick. Suffice to say I predict that we NEVER see anything like this from SWA.
Nu
The proof is in the fact they haven't done it yet. Of course, going to head-to-head in ATL with a legacy carrier who has an enormous fleet of regional jets. But I just think your analysis is correct plus to me it doesn't really seem like SWA is coming in with guns a blazing to win over ATL. I think there will be little fanfare or long term fanfare.
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Speaking of ATL and Delta. AM 750 is the morning weather/traffic/news show and Clark Howards station. He was proudly telling everyone "it's so cheap to fly to New York and Washington DC, sometimes as low as $200" in his annoying voice "and so if you want to fly to Europe you should buy tickets to New York and DC and catch a flight from there and save $300 to $500. The tickets are cheaper there because Delta doesn't have a stronghold like they do in Atlanta."
