Buying VX...
#51
Gets Weekends Off
Joined: Dec 2017
Posts: 199
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You missed the point. The most loyal VX Californian customers with high disposable income left to other airlines once the garbage product of Alaska was introduced. The economy of California is massive, and the Angle lake arrogance destroyed the chance they had of capturing California. Everything since has been a pullback to SEA and a general failure of the "Most West Coast" strategy.
#52
Gets Weekends Off
Joined: Dec 2017
Posts: 219
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#53
Line Holder
Joined: Jul 2018
Posts: 91
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Just to play devil's advocate... the west coast airports aren't slot controlled (well, SNA, LGB, but those are minor players here). With the travel downturn we are seeing gates becoming more available in LAX/SFO so where would there be a case for the DOT/DOJ to deny? Airtran+SWA combo dominated BWI and the DOJ didn't care.
#55
Gets Weekends Off
Joined: Sep 2007
Posts: 114
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You missed the point. The most loyal VX Californian customers with high disposable income left to other airlines once the garbage product of Alaska was introduced. The economy of California is massive, and the Angle lake arrogance destroyed the chance they had of capturing California. Everything since has been a pullback to SEA and a general failure of the "Most West Coast" strategy.
VA was flying low yielding east west traffic searching for the lowest internet fares. Don't let those (4) seats in the front of their airplanes fool you.
Again, most A-listers are already flying someone else. There isn't enough premium traffic in most narrowbody markets to really make a difference.
#57
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Joined: Apr 2018
Posts: 700
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All those people were flying United before and after. They have an international network and a lie-flat product between LAX/SFO and the northeast.
VA was flying low yielding east west traffic searching for the lowest internet fares. Don't let those (4) seats in the front of their airplanes fool you.
Again, most A-listers are already flying someone else. There isn't enough premium traffic in most narrowbody markets to really make a difference.
VA was flying low yielding east west traffic searching for the lowest internet fares. Don't let those (4) seats in the front of their airplanes fool you.
Again, most A-listers are already flying someone else. There isn't enough premium traffic in most narrowbody markets to really make a difference.
#58
Gets Weekends Off
Joined: Nov 2019
Posts: 791
Likes: 0
In the end, the only part of buying VX that did not go well was to pretend that “different works” and not just go with Honesty and Integrity. “We are buying Virgin America to eliminate competition and create a small inroad to the California market that would take longer to grow organically”. Instead we have wasted a bunch of money and created lots of confusion and angst with this illusion....Have thoroughly enjoyed the Airbus but it really is time to streamline. Go single fleet and get a flock of Maxes. It is the same old cheap junk but it has made a ton of money and we are not and never will be a “high-value A-lister airline. Unfortunately, we have become much more interested in impression and image and not worried so much about honesty, integrity and reality
#60
Today, Alaska announced that Horizon Embraer 175 jets will fly select markets in the state of Alaska starting in October 2020.
“Alaskans who have flown the E175 jet in the Lower 48 have frequently asked when they might see the plane in the state, and we’re thrilled the time has come,” said Marilyn Romano, regional vice president for the state of Alaska. “This jet gives us the flexibility to increase daily frequency between Anchorage and Fairbanks, and to provide year-round service to King Salmon and Dillingham. In time, the new mix of aircraft will unlock other markets in the state for future service.”
The E175 aircraft compliments the current Boeing 737 mainline flying in, to and from the state of Alaska and is perfect for many communities where larger jets are not the best option. This includes smaller communities such as King Salmon and Dillingham, which rely on our service to connect the region to the state’s largest city, Anchorage, and our extensive route network. The longer range of the E175, compared to Horizon’s Q400 aircraft, also makes it possible to provide direct service between Seattle and Anchorage, allowing for a highly efficient rotation of regional aircraft into the state.
“Horizon is working hard to position itself as the #1 regional airline in the country, and we’re excited to extend our service north to Alaska,” said Joe Sprague, Horizon president. “Being tapped for this flying is just one example of how Horizon can support Air Group’s recovery. By staying focused on a safe and reliable operation, we can maintain this momentum and be ready for other opportunities that come our way.”
“Alaskans who have flown the E175 jet in the Lower 48 have frequently asked when they might see the plane in the state, and we’re thrilled the time has come,” said Marilyn Romano, regional vice president for the state of Alaska. “This jet gives us the flexibility to increase daily frequency between Anchorage and Fairbanks, and to provide year-round service to King Salmon and Dillingham. In time, the new mix of aircraft will unlock other markets in the state for future service.”
The E175 aircraft compliments the current Boeing 737 mainline flying in, to and from the state of Alaska and is perfect for many communities where larger jets are not the best option. This includes smaller communities such as King Salmon and Dillingham, which rely on our service to connect the region to the state’s largest city, Anchorage, and our extensive route network. The longer range of the E175, compared to Horizon’s Q400 aircraft, also makes it possible to provide direct service between Seattle and Anchorage, allowing for a highly efficient rotation of regional aircraft into the state.
“Horizon is working hard to position itself as the #1 regional airline in the country, and we’re excited to extend our service north to Alaska,” said Joe Sprague, Horizon president. “Being tapped for this flying is just one example of how Horizon can support Air Group’s recovery. By staying focused on a safe and reliable operation, we can maintain this momentum and be ready for other opportunities that come our way.”
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