As father of a child with leukemia, this is absolutely huge.
Thank you amazon!!

https://www.acco.org/blog/largest-childhood-cancer-icon-ever/

 

So that's what the new paint job is about. I saw that one in Seattle recently, but from the other side, which still says "Prime Air", but in gold letters.

 

How does a paint job help anyone with cancer? They are worth $1 trillion and only donated $10,000. That’s pathetic.

 

//////// this \\\\\\\\

 

To answer your question: It doesn't. It just shows that they care really hard.

To your comment: Who are you to decide how much a company should donate toward anything? They could have donated nothing and you never would have given it a second thought, never wondered, "Why didn't Amazon donate to X cause today?"

 

I think it great. No matter how much they donate. You still have your haters

 

Nonprofits doing brand promotion will sometimes value something like this for more than the cash donation value. Ie, if Amazon were to put Go Gold® on a bunch of their boxes, or a big go gold symbol on a plane and get earned media, that's valuable. Notice the R, this is a registered trademark to this nonprofit not just a slogan to fight cancer. The nonprofit may hope to use this brand to generate fee income over a longer time frame - so they need to try to make people aware of it in the first place to get the brand going.

If you are seeing it here as earned media (not a sponsored post) expect to see a lot more "go gold" showing up in the normal news (free marketing) in future - probably a big push about to happen - the plan is working!

The AARP is probably one of the better brand marketers, they did $880 million last year for the use of their logo's alone to give you an idea of how valuable building a nonprofit brand can be. Not tons of money but not chump change.

 

The $10,000 donation was a STEM toy donation to a local hospital. They are doing another 10 hospitals this month. ACCO actually got $250,000. But the amount doesn’t matter. They are shining a light on the problem. Right now, of all the money collected, less than 4% goes to childhood cancer research.
That needs to change!!!!

Again, thank you Amazon!!!

 

Dude - they're still not buying you. Lose the bag tag.