Rouge: New Air Canada LCC
12-19-2012, 08:58 AM
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From Associated Press:
TORONTO — Air Canada is entering the low-cost leisure travel market with the launch of its new Rouge airline in the hopes of reclaiming the market share it has lost to domestic and international competitors.
The new airline will begin flying on July 1 from Toronto to Venice, Italy, and Edinburgh, Scotland, two destinations that currently aren’t served by Air Canada. It will also serve Athens from Toronto and Montreal.
Air Canada’s existing flights to Cuba, the Dominican Republican, Jamaica and Costa Rica will be flown by the discount carrier from Toronto.
The destinations are areas where demand for travel has been growing, said Ben Smith, Air Canada’s chief commercial officer.
The airline said flights to Venice, Edinburgh and Athens will start at special introductory fares of $963 round-trip, including all taxes, fees, charges and surcharges.
Flights to the Dominican Republic and Jamaica will start at $272, one-way, while Cuba is offered starting at $545 round-trip.
All the introductory fares, which are available until Dec. 25, are based on Toronto departures.
The discount carrier will begin operations with two Boeing 767-300ER and two Airbus A319 aircraft that will be released from Air Canada’s mainline fleet.
Additional planes will be added as Air Canada starts to take delivery of new Boeing 787 Dreamliner aircraft in 2014, ramping up to 50 planes.
Air Canada is Canada’s largest airline and the 15th largest airline in the world, serving more than 33 million passengers last year.
Canadian competitor WestJet is also launching a discount regional carrier in the second half of next year. WestJet Encore will cater to smaller markets with Bombardier Q400 propeller aircraft.
TORONTO — Air Canada is entering the low-cost leisure travel market with the launch of its new Rouge airline in the hopes of reclaiming the market share it has lost to domestic and international competitors.
The new airline will begin flying on July 1 from Toronto to Venice, Italy, and Edinburgh, Scotland, two destinations that currently aren’t served by Air Canada. It will also serve Athens from Toronto and Montreal.
Air Canada’s existing flights to Cuba, the Dominican Republican, Jamaica and Costa Rica will be flown by the discount carrier from Toronto.
The destinations are areas where demand for travel has been growing, said Ben Smith, Air Canada’s chief commercial officer.
The airline said flights to Venice, Edinburgh and Athens will start at special introductory fares of $963 round-trip, including all taxes, fees, charges and surcharges.
Flights to the Dominican Republic and Jamaica will start at $272, one-way, while Cuba is offered starting at $545 round-trip.
All the introductory fares, which are available until Dec. 25, are based on Toronto departures.
The discount carrier will begin operations with two Boeing 767-300ER and two Airbus A319 aircraft that will be released from Air Canada’s mainline fleet.
Additional planes will be added as Air Canada starts to take delivery of new Boeing 787 Dreamliner aircraft in 2014, ramping up to 50 planes.
Air Canada is Canada’s largest airline and the 15th largest airline in the world, serving more than 33 million passengers last year.
Canadian competitor WestJet is also launching a discount regional carrier in the second half of next year. WestJet Encore will cater to smaller markets with Bombardier Q400 propeller aircraft.
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