This statement is why you should stay in the cockpit. I guess you have clearly missed the fact that SWA is the largest US carrier. I guess you are stuck on an island and have no clue what's actually going on back here on the mainland! Those passengers will come from somewhere! I'd bet Hawaiian will be gone within 3 years IF SWA floods the market place as they have planned. Update your Resume!

"I'd bet Hawaiian will be gone within 3 years IF SWA floods the market place as they have planned. Update your Resume!"

Didnʻt realize SWA was going to fly South Pacific and Japan routes too.

This whole entry into Hawaii is the expansion of the battle of California between AS and SWA and SWA appears to be winning that one pretty handily so far.

In comparison to both AS and SWA, Hawaiian is small enough that it would behoove it to be smart about what they do. If Hawaiian concentrates on Japan and long haul routes, they'll do OK. If they decide to take on SWA, they'll end up in Chapter 11 again, if not like Aloha. Smart money would preserve a market share and pare the losses to concentrate on long haul. But then again, lots of egos in the airline business that led to some excellent companies going under.

Finally a silver-lining. The people who have those worthless miles on Southwest can finally go to a worthwhile destination.

Real question is...


Will Southwest provide the first passengers with fake leis or a $5 set of snorkel masks....

This whole Hawaii thing has really brought out the worst in a lot of my coworkers at SWA. I apologize for their bravado and ridiculous statements.
Don’t worry, Hawaiian and Alaska guys, we can’t even sell itineraries to and from the east coast due to our awesome 1970s back end tech. Rest easy.
I think everyone is going to do well in a market that has a lot of room for competition.

Just from Facebook comments alone, I think some of the luster and excitement has worn of. Many everyday passengers are realizing that other than introductory fares, many better deals can be found on UA, AK, HA etc. And a lot of comments complain about not being able to get anywhere besides 4 cities in CA. And if you do a SEA-HNL flight on SWA it's quite a bit more and takes much longer with a layover in OAK.

And in reality, it'll make interisland commuting easier for many of our pilots, cause we're full as sh!t most days at common commute times. So we do thank you all for that.

If you've ever flown on a Hawaiian flight you'd realize how much more class we do it with than say Spirit or most US airlines for that matter. Granted we don't have FA's telling jokes all flight, but we have very attentive flight crews who provide a very relaxing and pleasant experience.

If you are at Spirit, enjoy, they are a really great airline

Unfortunately the flying public has voted consistently for the past couple of decades that all they care about is the rock bottom price tag, save perhaps the business traveler or upper end passenger.

Southwest's rise, and now Spirit's meteoric expansion is proof positive of this fact. Any dollar saved on the miserable experience of air travel is a dollar that can be spent elsewhere on vacation. The ULCC sector is proof positive of this.

Few things make me cringe more than SWA FAs with their unprofessional PAs, jokes that get OOOOOLD, and worst of all is during the boarding process the disrespectful (to our customers) PAs to get them to sit down quickly so we can get out on time. Seriously disrespectful, rude and completely unprofessional, not to mention very cringeworthy.