Horizon adopting all-CPA business model
#21
On Reserve
Joined APC: Apr 2008
Position: On the back nine
Posts: 12
Hey folks I'm just a peon in this big game. Just repeating what the press releases said. Whether it's true or not is up to you guys to decide.
#22
Management has said Horizon is unable to win any bids for other CPA flying because our costs are too high and need to be more in line with market... so let's go all CPA now. Only a matter of time now before we see Republic E190's painted Alaska Express on the side.
#24
Gets Weekends Off
Joined APC: Sep 2007
Position: B737 CA
Posts: 1,518
Johnso, Horizon is the "original" branded regional, they've been doing it profitably for 30 years largely because there isn't a ton of fare warfare in their niche of the country. Their business model is "failing" insofar it's making a mere 5% profit during the worst recession in 70 years rather than the 10% mandated by AAG. The real story, IMHO, is that the employee groups are very senior and have rightly refused to give concessions to a profitable company. Switching to the CPA business model is, IMHO, a first step towards farming out ALL of Alaska's <=100 seat flying to the lowest bidder.
#25
Johnso, Horizon is the "original" branded regional, they've been doing it profitably for 30 years largely because there isn't a ton of fare warfare in their niche of the country. Their business model is "failing" insofar it's making a mere 5% profit during the worst recession in 70 years rather than the 10% mandated by AAG. The real story, IMHO, is that the employee groups are very senior and have rightly refused to give concessions to a profitable company. Switching to the CPA business model is, IMHO, a first step towards farming out ALL of Alaska's <=100 seat flying to the lowest bidder.
I would love to disagree but I believe that you have hit the nail on the head.
#26
Johnso, Horizon is the "original" branded regional, they've been doing it profitably for 30 years largely because there isn't a ton of fare warfare in their niche of the country. Their business model is "failing" insofar it's making a mere 5% profit during the worst recession in 70 years rather than the 10% mandated by AAG. The real story, IMHO, is that the employee groups are very senior and have rightly refused to give concessions to a profitable company. Switching to the CPA business model is, IMHO, a first step towards farming out ALL of Alaska's <=100 seat flying to the lowest bidder.
#27
Moderator
Joined APC: Oct 2006
Position: B757/767
Posts: 13,088
I don't have a source, so this is useless, but I was told the branded flying for QX is more profitable than what is performed under CPA for Alaska. Just because branded failed at other regionals means nothing. Horizon started as branded, opposite of your examples. If the branded flying was so unprofitable I don't think they would have waited so long to change it.
Management has said Horizon is unable to win any bids for other CPA flying because our costs are too high and need to be more in line with market... so let's go all CPA now. Only a matter of time now before we see Republic E190's painted Alaska Express on the side.
Management has said Horizon is unable to win any bids for other CPA flying because our costs are too high and need to be more in line with market... so let's go all CPA now. Only a matter of time now before we see Republic E190's painted Alaska Express on the side.
Johnso, Horizon is the "original" branded regional, they've been doing it profitably for 30 years largely because there isn't a ton of fare warfare in their niche of the country. Their business model is "failing" insofar it's making a mere 5% profit during the worst recession in 70 years rather than the 10% mandated by AAG. The real story, IMHO, is that the employee groups are very senior and have rightly refused to give concessions to a profitable company. Switching to the CPA business model is, IMHO, a first step towards farming out ALL of Alaska's <=100 seat flying to the lowest bidder.
Thanks for the schooling guys. It's a shame when a pilot group stands its ground and management just finds another way around it.
#28
Gets Weekends Off
Joined APC: Dec 2007
Posts: 691
Johnso, Horizon is the "original" branded regional, they've been doing it profitably for 30 years largely because there isn't a ton of fare warfare in their niche of the country. Their business model is "failing" insofar it's making a mere 5% profit during the worst recession in 70 years rather than the 10% mandated by AAG. The real story, IMHO, is that the employee groups are very senior and have rightly refused to give concessions to a profitable company. Switching to the CPA business model is, IMHO, a first step towards farming out ALL of Alaska's <=100 seat flying to the lowest bidder.
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