RAH may seek F9 marketing agreement
10-11-2010, 10:42 AM
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RAH may seek F9 marketing agreement
Republic’s Frontier May Seek Marketing Deal With Major Airline
Bedford declined to offer specifics during a telephone interview today or say whether Frontier already is in talks. Airlines use marketing agreements to extend the reach of their route systems, reaping some of the benefits of a merger without the risks. Republic, which operates commuter flights for larger carriers, acquired Frontier last year while the low-fare carrier was in bankruptcy.
“We do believe there is a low-cost opportunity where, frankly, we think
Frontier could help some of our network partners,” Bedford said. “It’s premature to speculate on who and what that would be.”
Network carriers funnel passengers from smaller cities into multiple hub airports. Frontier and Midwest Air Group Inc., which Republic also acquired last year, have regional operations in Denver and Milwaukee.
AMR Corp.’s American Airlines and JetBlue Airways Corp. agreed in March to a partnership that gives American passengers flying into New York’s Kennedy airport access to JetBlue flights to Boston and beyond.
Hawaiian Airlines Inc. signed a codeshare, or marketing, agreement, in September with Delta Air Lines Inc., the second- biggest U.S. carrier. Alaska Air Group Inc. said last month it was expanding a codeshare with American on flights between the U.S. West Coast and Mexico.
Bedford declined to offer specifics during a telephone interview today or say whether Frontier already is in talks. Airlines use marketing agreements to extend the reach of their route systems, reaping some of the benefits of a merger without the risks. Republic, which operates commuter flights for larger carriers, acquired Frontier last year while the low-fare carrier was in bankruptcy.
“We do believe there is a low-cost opportunity where, frankly, we think
Frontier could help some of our network partners,” Bedford said. “It’s premature to speculate on who and what that would be.”
Network carriers funnel passengers from smaller cities into multiple hub airports. Frontier and Midwest Air Group Inc., which Republic also acquired last year, have regional operations in Denver and Milwaukee.
AMR Corp.’s American Airlines and JetBlue Airways Corp. agreed in March to a partnership that gives American passengers flying into New York’s Kennedy airport access to JetBlue flights to Boston and beyond.
Hawaiian Airlines Inc. signed a codeshare, or marketing, agreement, in September with Delta Air Lines Inc., the second- biggest U.S. carrier. Alaska Air Group Inc. said last month it was expanding a codeshare with American on flights between the U.S. West Coast and Mexico.
10-11-2010, 10:57 AM
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Yep, totally possible, and part of the reason why being part of a bigger union is better.
I know Bedford would prefer to sign on to a Alliance partner and would in a heart beat if he could. (UAL would have done it absent a merger with CAL) Maybe VA will get them to try and feed some of their flying to Europe.
Either way, Bedford needs a partner and quick.
I know Bedford would prefer to sign on to a Alliance partner and would in a heart beat if he could. (UAL would have done it absent a merger with CAL) Maybe VA will get them to try and feed some of their flying to Europe.
Either way, Bedford needs a partner and quick.
10-11-2010, 11:42 AM
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This seems potentially scary. Can't scope out larger planes so instead they'll just "codeshare" with a regional in some kind of "marketing agreement" instead. This isn't going to be an equal passing back and forth of passengers, nor does Republic serve some special market that isn't already served by other carriers (such as intra-hawaii or alaska flying). Its a total overlap of current domestic route systems, and these passengers shouldn't be getting code-share'd over to another airline.
They won't have Delta, United, USAirways, American, etc written on the side but they'll still be flying those passengers... with Republic pilots up front, not mainline.
They won't have Delta, United, USAirways, American, etc written on the side but they'll still be flying those passengers... with Republic pilots up front, not mainline.
Last edited by lolwut; 10-11-2010 at 03:21 PM.
10-11-2010, 11:42 AM
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I've been saying this since RAH decided to buy Frontier and Midwest. Codeshares or marketing agreements may be the next step in the regional evolution. It's a win for the management teams and is far less risky than the current fee for departure model that mainline carriers are dealing with currently. Why fly 3 half empty 145's into JFK all painted in different airlines colors when you can fly one airbus in with all the same passengers on it with no risk to the mainline carriers? Mainline doesnt pay if there arent any passengers and BB can pretend he's running his own airline. Not good for pilots but I can see why management would be all over this.
10-11-2010, 07:03 PM
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Originally Posted by G-Dog
Word is that BB has something big in the works. Look for something to come out before the month is over.
10-11-2010, 07:07 PM
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Originally Posted by gloopy
The guys at ACA had something big in the works too. And over twice as much money as the previously highest funded start up in history. Bedford is playing out of his league and unless he gets some unprecidented charity his rediculous business model will be in a world of hurt if he actually has to do real airline flying. Especially if some of the crack addict FFD money that would make a can opener look like a brilliant CEO stops flowing in.
Add in that Delta/United/American/etc will all compete with him and try to bury him doesn't make it any easier.
10-11-2010, 07:10 PM
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Originally Posted by gloopy
The guys at ACA had something big in the works too. And over twice as much money as the previously highest funded start up in history.
10-11-2010, 08:32 PM
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Originally Posted by ToiletDuck
I have no idea what the reverend has going on but you can't possibly compare RAH to ACA. Everything is different.
But RAH does have a lot more going then Indy ever did.
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