Aim High - Fly, Fight, Win
 

Apparently there is a New Motto

Personally, the Aim High motto always made me think of Yes

Fly, Fight, Win by itself would be better. Maybe that's where we're going a la John Cougar becomes John Cougar Mellencamp becomes John Mellencamp.

I, for one, am embarrassed by the time, money, and effort wasted on this search. All that, only to come up with this ridiculous "motto." Seriously? "Aim High...Fly, Fight, Win?" Just how long is the pause between the two slogans? Should I verbalize the "dot dot dot" when saying it to someone? Or should I just roll it all together into one unintelligible sentence? This does absolutely nothing to inspire any feelings of loyalty, admiration, or pride in my service. Flat out embarrassing. I'm not even sure what else to say about it.

Very non-plussed...

2 old slogans and some scotch tape...big whoop...why bother?

Thr Strategic Air Command motto in the early 60s was "Peace is Our Profession." We got a new "realistic" Wing Commander who said "your mission is to bomb the living crap out of whoever I send you after." It never became official but is gave us a sense of mission.

Here's another one:

"To err is human; to forgive, divine.
Neither one is allowed by SAC policy."

It all went downhill when the War Department became DoD

My vote was "More similar to IBM than to the USMC" or "the military option for people not really ready to be in the military"

Yet another chapter in the USAF's muddled attempts to find a new identity and heritage, because the old (and actual) one is too politically incorrect for the "everyone is a warrior" crowd.

Please, do us a favor HAF -- just stop. You're not helping anything. In fact, if you want to make a real difference in USAF culture for the better, spend some of that money to invent a time machine capable of going back and stopping the McPeak train derailment and the aftermath of Tailhook '91.

Co-sign, well said

Retired AF guy here ... reminds me of the response my old Marine Corps friends would make to the "Aim High" thing, "I'm not going to Aim High, I'm aiming for center-of-mass ..."

:-)