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-   -   SureJet (formerly ASA/XJT) Name Scrapped !!! (https://www.airlinepilotforums.com/regional/60672-surejet-formerly-asa-xjt-name-scrapped.html)

amtk462 07-13-2011 07:55 PM

HAHAHAHHAHHAHAAAHAAHAHAAAA The things management people pay to have done.

Sh*tJet would have been better.

jheath 07-13-2011 08:13 PM


Originally Posted by Salukipilot4590 (Post 1022256)

I've been laughing at this for a solid 10 minutes. Simple, effective, to the point. Probably the best critique I've seen thus far.

XJT Pilot 07-14-2011 02:56 AM

is my check still gona show up? Not SURE after this debacle...what a total failure from our management hell, Hanley your a bigger dope then I feared, sorry dude I know he's your dad but Dang! (his son actually works for XJT) you need to talk to your old man

EaglesWings 07-14-2011 04:36 AM

http://www.ipetitions.com/petition/surejet/

I'm SURE this won't change a thing but worth a shot...

On Autopilot 07-14-2011 06:07 AM


Originally Posted by Diver Driver (Post 1022189)
"Sure"ly you can't be serious?! :D


They are serious- And don't call them "Sure"ly. (ya knew it was coming!!!)

afterburn81 07-14-2011 06:49 AM

I try to be neutral to the whole name thing. In order to complete the SOC process they have to rename the company as a whole. So it was either Expressjet, Atlantic Southeast Airlines or something else. They were going to have to re-brand one of the companies. Might as well do both.

Honestly what was expected? With 10K employees, there was no way to please the majority at once. There really is no cool name. A name is pretty much what you make it with the brand.

Just think if you were renamed jetBlue. Or Airtran. Or Easyjet. Or Spirit. Or Virgin. Or Wizz Air. (given none of these names were ever used) I can hear it now. Expressjet? Sounds like a clothing store. Might as well be "Gapjet" or "Abercrombejet". Delta? What kind of crap name is that. What are they naming us after faucets and urinals?

Any name is going to sound weird in the beginning no matter what. One day it will settle and hopefully the company will get their act together and make it a good place to work.

The major issue was the big deal the company made over the name change. They should have just said we are changing the name and the next day posted it to the site. Having that event made it kind of awkward when the name came out. It's very simple. Was kind of anti-climatic.

LivinTheDream28 07-14-2011 06:53 AM

SkyEast would have been more logical. I know at first it doesn't sound great, but it makes sense and eventually it would have grown on people. This name is just embarrassing.

BassFishr 07-14-2011 07:20 AM


Originally Posted by afterburn81 (Post 1022411)
I try to be neutral to the whole name thing. In order to complete the SOC process they have to rename the company as a whole. So it was either Expressjet, Atlantic Southeast Airlines or something else. They were going to have to re-brand one of the companies. Might as well do both.

Honestly what was expected? With 10K employees, there was no way to please the majority at once. There really is no cool name. A name is pretty much what you make it with the brand.

Just think if you were renamed jetBlue. Or Airtran. Or Easyjet. Or Spirit. Or Virgin. Or Wizz Air. (given none of these names were ever used) I can hear it now. Expressjet? Sounds like a clothing store. Might as well be "Gapjet" or "Abercrombejet". Delta? What kind of crap name is that. What are they naming us after faucets and urinals?

Any name is going to sound weird in the beginning no matter what. One day it will settle and hopefully the company will get their act together and make it a good place to work.

The major issue was the big deal the company made over the name change. They should have just said we are changing the name and the next day posted it to the site. Having that event made it kind of awkward when the name came out. It's very simple. Was kind of anti-climatic.

I'm not buying your analogy. The name is even hard to say phonetically. Why must we even change our name? Atlantic Southeast bought ExpressJet. Should Delta have changed their name, should SouthWest, Pinnacle? Maybe instead of re-branding us every couple years put those resources into improving our airline. Now our name and operation is a joke.
P.S... Delta's name came from their roots of cropdusting in the Louisiana Delta, not urinals. It has meaning and history.

aussieflyboy 07-14-2011 07:31 AM


is my check still gona show up? Not SURE after this debacle...what a total failure from our management hell, Hanley your a bigger dope then I feared, sorry dude I know he's your dad but Dang! (his son actually works for XJT) you need to talk to your old man
Perhaps you meant Brad Holt? I don't believe Hanley's son works at SureJet.

tennisguru 07-14-2011 07:31 AM


Originally Posted by BassFishr (Post 1022429)
I'm not buying your analogy. The name is even hard to say phonetically. Why must we even change our name? Atlantic Southeast bought ExpressJet. Should Delta have changed their name, should SouthWest, Pinnacle? Maybe instead of re-branding us every couple years put those resources into improving our airline. Now our name and operation is a joke.
P.S... Delta's name came from their roots of cropdusting in the Louisiana Delta, not urinals. It has meaning and history.

SureJet has meaning and history. It has a proud heritage of keeping people dry and smelling fresh...


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