Epic fail.

BRITT would have been much more appropriate and a homage to the past (and totally severing any negative connotations that might exist with ASA).

anybody know what the other names that were being considered?

wow... I had to go to the website and see it for myself.... then reload the page a few times just to make SURE(tm) it was real...

Raise your hand if you're sure (it stinks)

Sure better come with a raise

I don't know, I think it sounds more like a bidet manufacturer than a deodorant brand.

It sucks to hear the line "as fuel prices have risen businesses have cut back" just as a Delta MD88 glides across the screen :( True, but no point rubbing it in.

Surejet you can't be serious:eek:

I heard the 'big reveal' in ATL was a complete disaster. Can anyone confirm this or do they have the video?