Icelandair is not in any sort of financial trouble, quite the opposite.
WOW was in deep trouble. I suspect Iceland air will shut them down over time or merge the operations. The business model of selling tickets below your cost to produce the seat strangely was not profitable.
WOW was in deep trouble. I suspect Iceland air will shut them down over time or merge the operations. The business model of selling tickets below your cost to produce the seat strangely was not profitable.
Yes you are correct, WOW was in a desperate position sadly. I do agree that they will eventually merge the two operations but that’s up for debate. Icelandair purchased WOW only utilizing stock shares giving the owner of WOW 5.4% of Icelandair Groups shares. Plus Icelandair has over 5 years worth of cash reserves. How this is defined as Icelandair is in financial trouble is beyond me 🤷🏼*♂️
WOW was in deep trouble. I suspect Iceland air will shut them down over time or merge the operations. The business model of selling tickets below your cost to produce the seat strangely was not profitable.
There was an SNL skit years ago. It was an advertisement for a change bank. All they did was make change. They didn’t take a cut or charge anything...someone off camera asked how they make money....volume, they said. It was funny. If I knew how to attach YouTube clips, I’d search and see if I could find it.