With The Southwest announcement today and dirt cheap airfare, how can Hawaiian survive in this environment. RT tickets below $200 from West Coast and $60 RT interisland. Would a pilot there jump ship or wait for a merger to happen?

Teaser intro fares. SWA can’t make money at those fare levels using 737’s.

Probably teaser fares but Southwest has all their other routes to keep them a float.


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Southwest inter island is what should worry us the most! This is our bread and butter

Yea hawaiian has been fleecing the customers out there for a while on inter island. I wouldn't expect any brand loyalty, and for good reason.

Southwest intentions are obviously to knock out Hawaiian Airlines. Anybody know of the higher up guy that left Hawaiian for Southwest in management? Maybe Hawaiian p*ssed him off and now he's leading the pack for revenge.

Southwest will do to Hawaiian what NAI is doing to the transatlantic market. Legacies are pulling out of many European markets

Anybody senior to me, please feel free to jump ship! Let’s be realistic, WN could buy HA with their cash on hand if they really wanted to. It’ll take 3 things for me to be concerned; a MX facility, cargo facility, and codeshare.

Hawaiian has a great service from the states. It’s like saying Greyhound will put Southwest out of business if they started competing directly on city pairs.

I can barely withstand a 30 min flight on Southwest, let alone 6 hours next to Bubba and his 6 kids. What I would be more worried about is the kind of people Southwest will bring to the islands. I don’t think their are enough Motel 6s and RedRoofs to cover the inflow.

Hmmm. That may be a good investment now that I think of it.

It’s working for Scott Kirby at UAL