I never heard of it, either.

Like you see 100’s if not 1000’s of these things whizzing through the sky going back and forth between airports and city centers?
Like without a fatality every 3-4 minutes?
Yeah right….

Ever fly in/out of São Paulo? Helos are like gnats there.

I suspect the routing and separation would highly automated (and not in B,C,D airspace unless making a pickup or delivery). By the operator, not ATC.

And they die like flies…

Ok, it means pandering.
A fancy phrase for Corporate Pandering.

Was that so hard?

It's not limited to corporations, by any means. It's almost a blood-sport in some social demographics.

So, just Pandering.