Let's hear it Josh.

My understanding (as related to me by a former FedEx manager) is that when FedEx underwent their rebranding from Federal Express, they utilized several different sources to come up with new logos.

One of those sources was a class of marketing students at the University of Memphis. Apparently they were the ones to create the logo/branding that was finally accepted. FedEx and the university have created an ongoing relationship in the years since.

That's what I've been told... can't confirm it 100%, but I think it's a cool story.

So, is the arrow still pointing forward if you read Arabic from right to left?

Cheers!

Somewhere out in internet world there is a whole webpage on the subject. I ran into it a long time ago just surfing Fedex stuff. If I find it I'll post it. I think I googled Fedex and after about 1000 links I found it. (I was really bored on a hub turn)

Of course, we all normally trust FedEx managers, but not this time!

http://www.leadercreative.com/2005v3x1280/page.html#

http://www.thesneeze.com/mt-archives...fedex_logo.php

Thanks Fr8Dog, the second link is the one I found a long time ago.

I stand corrected!. Goes to show you what you get when you listen to management...