Originally Posted by
WstCstCmtr
Well Continental is so old that it was much less important that a company in Europe had the same name, back then.
And I bet Continental could have went after the moving company and gotten a cease and desist if they wanted to spend the time and money.
Most famously, WWF was forced to change to WWE by the World Wilde Fund for Nature, but only because they had trademarked "WWF." Most likely the name would have to include "Airlines" (Atlantic Express Airlines) to satisfy disambiguation. As long as the literature on tickets and company communications has "Airlines" I doubt your contention that a transportation company by a similar name would have any claim.
Originally Posted by
WstCstCmtr
And United Van is not United Air.
All you did was re-state my point, Atlantic Express is not Atlantic Express Air.