Originally Posted by
76drvr
Assume that car sold for $28,000 before the price of gas went up, or some other factor, doesn't really matter what it is, but today everyone else is advertising the same car for $22,000 and selling at $20,000 and therefore no one is stepping foot in your shop and the bank (NMB) won't give customers a loan ( release for self help) to purchase your cars for anything near $28,000 because your sale price is far above current book rate? Do you continue to demand $28,000? Or do you work within the bounds of the current market for that car?
The dealer next door is selling his for the full $28,000 and is the most profitable dealer long term in town with one of the best reputations for running a dealership. And that dealership's salesmen get a higher commission than the other one. If they could unionize, they'd probably expect parity.