It was a L-CAL Pilot Bulletin advising us a few days ago that as of today at 0600 the "Continental" call sign would disappear, the L-UAL operating certificate would cease to exist and the combined airline would be operating under the L-CAL operating certificate going forward with all flights dispatched as "United" flights.

They ask us to use "United Airlines" in all our PA's to limit confusion to passengers, yet the websites and hub/airport signage doesn't exactly help matters for the passengers. Even the savvy traveler on FlyerTalk is trying to figure out what to make of the SOC. If they can't figure it out, the toddler holding, stroller-pushing, diper-bag toting family sure won't come Christmas time.