I know that there are certain controllers that list speciafically what they want to hear in the Jepps for the airfield. They want nothing more, nothing less. From what I remember, checking in with the Frankfurt (EDDF) tower the call was " Frankfurt Tower, Callsign, runway ".
As has been said many times in this post, it all depends on the congestion of the airspace at the time and how busy the controllers are.