Originally Posted by
LandGreen2
All the commercials SWA used to have (moving fast away from that strategy) criticizing Legacy carriers and bag fees...now imagine you are a VP of Marketing at a Legacy...wouldn't you be salivating at the opportunity to return some LUV?
I honestly don't think the legacies feel SWA is that much of a threat anymore. Bigger issues are things like M R Rats flying MXP-JFK. That is much more of a threat than SWA. Besides, SWA seems a bit stuck in the mud with the merger. It will be interesting to see if they start charging for bags though.