I'm pretty sure that would be the SWA management team attempting the f'ing, not the guys working there. Although, maybe I'm wrong -- maybe the senior management rides around on planes asking pilots which direction they should go... And most (at least the ones I know) ARE a good bunch of guys.

Ruthless management though. I just wish our management fought a tenth as hard for us as their's does for them (or at least as creatively and ruthlessly).