Suppose I had been giving Carl and tsquare each $20 a week for lunch money for the last 15 years and then Carl negotiated a deal with me where he would now get $25 per week in return for facilitating me only having to give tsquare $15 a week. To me this is a cost neutral deal, since I'm still only out $40 per week, and I would feel comfortable stating that to anyone who asked, even on an investors call. To use my statement that it was a cost neutral deal to then imply that Carl gave up as much as he gained and therefore gained nothing in the deal overall would be inaccurate and completely false.