Originally Posted by
mike734
Wheee! We are adding flights to the destination with the lowest yields in the country! Wheee, that ought to add to the bottom line. They are probably going to use these flights to use up some of those never expiring miles.
From Alaskasworld.com:
Despite a higher percentage of award travelers, the airline expects the new Hawaii flights to be profitable.
“Average fares in the Hawaii market are slightly higher than transcontinental routes,” said Ben Crandall, manager of revenue analysis. “But fares in the market do vary widely by season. Customers planning to visit Hawaii during Christmas or spring break can expect to pay more than those who travel off-season. Still, our fares — especially in first class — will be lower than the competition.”