Originally Posted by Blue Dude
A new hotshot competitor is welcome to come in and make a big splash with such rock bottom fares...
Welcome by whom?
Originally Posted by Blue Dude
but they can't make money at those rates either because fuel is 2 to 3 times more expensive than when JB started up 6+ years ago.
My friend, "they" is you. So why does JB continue to storm into markets offering a product for less than it costs to produce?
I accept the fact that I don't have all the answers but it seems to me that JB is creating this business plan monster that in the end may be the cause of it's own demise. I like the basic JB philosophy (unique flight schedules, live TV, happy folks etc.) that most of their hardworking employees subscribe to; however, JB management is setting a course for some very rough seas and compromising your future with this irrational take over the world with a $69 fare agenda. This is a brutal industry and JB will not escape.