I know I am a really shallow guy. My wife tells me that all the time. At this point in the voting cycle if I get a communication from anyone that is more than two short paragraphs it goes in the trash.

If I'm a no voter, it ****es me off.
If I'm a yes voter, it ****es me off.
If I haven't made up my mind, I don't have time or I'm too lazy to bother.

Keep it short. Leave me alone.