What do others think? If you hate the company it's validates your thoughts.
If you love the company you're all excited about the award last week for the best XYZ service.

Most people are somewhere in between - ho hum, an award that says we're great and a listing that says we suck. There's seriously more important stuff to worry about, like what's the hydroplaning speed of a tire that falls off your airplane if it lands in a lake??