Simple. Pilots are your number one tool of recruitment. I don't care how much you spend in ads and Facebook videos, nothing has more effect than pilots talking. Management violates the contract on a constant basis. They don't make any attempt to fix any QOL issues that they know exist (SAP processing speeds would be the best example). Their best attempts are a below average signing bonus and cadet program that is doing nothing. Scheduling is a joke and creates inefficient schedules. Payroll can't ever get anything right. Even the guy who sends the Captain Award emails can't do his job right. Management is beating the pilot group into the ground. Now pilots are telling everyone to stay away. So until you make your current pilots happy and have them saying good things about PSA and that it's a good place to come to, then the staffing issue is only going to become much much worse.