Dion inherited a profitable and growing airline. Currently it's in decline. There's no disputing that.

He has tried several "gimmicks" to save/restore/grow his airline and his reputation. All have failed.
* Gimmicky change from SSP to flow,
* Gimmicky (and paltry) increase in flow,
* Gimmicky arrangements with flight schools,
* Gimmicky signing bonuses, (demonstrating his contempt for our collective bargaining agreement), and now
* Gimmicky "retention" bonuses.

It would appear that Dion is running out of (failed) gimmicks and he's gonna have to offer something substantial and beneficial to ALL of his pilots,..... if he wants to avoid being known as the guy who failed to make PSA prosper,.... AFTER TAKING OVER FROM KEITH HOUCK!!!!!!